Brand Identity for Juniper Society, a program by Trotter & Sholer that offers expert guidance and a curated curriculum on art collecting. The program is designed to provide both educational and cultural support to future collectors who want to be active buyers and participants in the art world. The identity incorporates warm tones and a serif typeface, with green as the primary color to reflect the essence of Juniper. (Designed at general population, with creative direction by Sapphire Stubbs.)